Wednesday, April 29, 2015

What Should Drive the Production of New Media Content ?

Is it possible to control the production of creative new media content. Is it necessary to let some time elapse between blog posts for example, or other related new media content. It is a key concern if one is producing new media content.

It feels to me that there is sometimes a wellspring from which content comes and indeed it gets used up and must be replenished. That is, one can write daily blog posts, but at a certain point they become difficult to compose. It may be desirable to avoid having an algorithmic approach to new media content, because in this case, the creative source is avoided or perhaps constrained.

Perhaps the point of content is to produce the best it can be, and to avoid the tribulations that a creative source brings, is to avoid the fact it may generate the better kinds of content. But is this the case, is the content suitable for new media, content which is closer to being algorithmic. That is to say, on the Internet, does not one want generated bites of things to read on ones smartphone or while surfing.

I would think not necessarily, but it may be the case that a native new media form incorporates such structure, as well as having the capacity to find depth, maybe even a depth that comes from development over time, of ideas and presentation. This may enable a kind of smoothness of content, in the content of the technology presenting it. This smoothness may not necessarily be symmetrical with traditional media.

So my answer to this, is to find structure, so one tries to avoid issues that can enter any output and indeed make use of the native advantages of new media to counteract them and include time lapse as part of this. The continuing logical direction, informed by creative sources, helps generate the output. This can be quite structured in terms of time, or less structured, especially in terms of updates to established content that is suited to being updated.

It is perhaps less enjoyable than pure creative output. However, one does not feel like one is exhausting the creative spring, but rather that one is improving its presentation in this world. So what determines the rate of output, and the desirability for this, is to an extent the work itself. But behind this is the flexibility and power of new media tools.

Tuesday, April 28, 2015

New Media and Shades of Meaning

Consider new media content as distributed, alike, but with different functional aims. If the content is textually similar, but with different images, to what extent is the effect of the textual content changed. It may depend on the nature of the production of the content.

Consider streams of alike content, that change function as they converge to the source (for example, the creative idea that engendered them). As desired function changes how much is the effect changed. There may be a disjoint between the effect and the structure within which the content is to function. So in terms of images, different images may not change the effect, if images are thus considered as something added to the content, to make an effect. But it may be possible to use images in such a way as they lessen this disjoint.

However, this kind of disjoint may not necessarily be detrimental, it could be enhancing to content - but not necessarily to function. The function of each stream is considered to be overridden by the content itself. Content can make use of seemingly hostile landscapes and indeed turn them into a tool for it - the content itself potentially has an enhanced framework (including images) within which to represent. And in doing so creates a less static but perhaps more powerful effect.

The core of this would perhaps need to be content made for its own sake, as there is perhaps a strong persistance in such content, that is, issues in detaching elements of content, distributing it in structures, lessen. It may be necessary to have a stable source, such as a creative aim driving this. I say stable here, because of a sense of creative content as having a stronger persistence in its existence.

New media text encompasses a number of functional aims, including just creating for the sake of it and wanting a specific effect, preferably engineered as tightly as possible. The task then, of using images may be harder than it may seem. In some cases at least there needs to be a congruence of the image with the source from which the text emerged as well. Practically, a creative origin for both image and text and presumably a similar one. But for some functional aims, that is not perhaps such an issue, as the function and its context may override the content, but images here may help also in less clear cut cases.

Potentially, here is a way of looking at the way new media can meld creativity and functional aims, and do it of necessity, but do it in variated ways. New media has a potential for unleashing the power of shades of meaning, but whether it is used that way is another matter. So maybe ideal new media content, by its nature, has a variation of functionality. In this case, then images need to be chosen which can adapt to such variation, and where it is possible to do so, enhance as well.

Saturday, February 28, 2015

Keeping the Core Moving

If one is making something for new media does it more naturally fit as a purely creative construct, devoid of marketing forms. It is my sense that the naturalistic form of new media constructs is to be driven by creative processes.

Why might I say this, because there is something about the freedom and scope of the medium, that enables such creativity. But one wants to markets one's content, if only to find an audience, the great promise of this medium that may be hard to fulfill.

It may be possible to naturalistically use the forms of the medium to try and fit one's creative content into marketable forms - the medium seems to fit both perhaps hard to combine forms, giving it strength as a marketing platform.

It is more than a development of sophisticated marketing, it is material which does not aim to capture the sensibilities of marketing, rather to be content which may be marketed. So to facilitate this, the various technologies of the Internet exist, to make it marketable. The creative optimised core sits within technology to bring it to an audience.

Presumably there are limits to this, limits existing in any medium. In new media that may be a question of how the medium fits forms of marketing and creativity - which may be a question of keeping the core moving. And may be related to each instance of content.

So perhaps it comes back to marketing in the end. Or perhaps it makes for better content, for marketing is maybe really about optimising, so it is about making content that can fit marketing endeavors, without affecting the creative expressive nature of the content itself. And what the limits of this are, may be being expanded by the medium, fitting marketing and content in more optimised forms.