Monday, March 30, 2015

New Media and Shades of Meaning

Consider new media content as distributed, alike, but with different functional aims. If the content is textually similar, but with different images, to what extent is the effect of the textual content changed. It may depend on the nature of the production of the content.

Consider streams of alike content, that change function as they converge to the source (for example, the creative idea that engendered them). As desired function changes how much is the effect changed. There may be a disjoint between the effect and the structure within which the content is to function. So in terms of images, different images may not change the effect, if images are thus considered as something added to the content, to make an effect. But it may be possible to use images in such a way as they lessen this disjoint.

However, this kind of disjoint may not necessarily be detrimental, it could be enhancing to content - but not necessarily to function. The function of each stream is considered to be overridden by the content itself. Content can make use of seemingly hostile landscapes and indeed turn them into a tool for it - the content itself potentially has an enhanced framework (including images) within which to represent. And in doing so creates a less static but perhaps more powerful effect.

The core of this would perhaps need to be content made for its own sake, as there is perhaps a strong persistance in such content, that is, issues in detaching elements of content, distributing it in structures, lessen. It may be necessary to have a stable source, such as a creative aim driving this. I say stable here, because of a sense of creative content as having a stronger persistence in its existence.

New media text encompasses a number of functional aims, including just creating for the sake of it and wanting a specific effect, preferably engineered as tightly as possible. The task then, of using images may be harder than it may seem. In some cases at least there needs to be a congruence of the image with the source from which the text emerged as well. Practically, a creative origin for both image and text and presumably a similar one. But for some functional aims, that is not perhaps such an issue, as the function and its context may override the content, but images here may help also in less clear cut cases.

Potentially, here is a way of looking at the way new media can meld creativity and functional aims, and do it of necessity, but do it in variated ways. New media has a potential for unleashing the power of shades of meaning, but whether it is used that way is another matter. So maybe ideal new media content, by its nature, has a variation of functionality. In this case, then images need to be chosen which can adapt to such variation, and where it is possible to do so, enhance as well.

Saturday, February 28, 2015

Keeping the Core Moving

If one is making something for new media does it more naturally fit as a purely creative construct, devoid of marketing forms. It is my sense that the naturalistic form of new media constructs is to be driven by creative processes.

Why might I say this, because there is something about the freedom and scope of the medium, that enables such creativity. But one wants to markets one's content, if only to find an audience, the great promise of this medium that may be hard to fulfill.

It may be possible to naturalistically use the forms of the medium to try and fit one's creative content into marketable forms - the medium seems to fit both perhaps hard to combine forms, giving it strength as a marketing platform.

It is more than a development of sophisticated marketing, it is material which does not aim to capture the sensibilities of marketing, rather to be content which may be marketed. So to facilitate this, the various technologies of the Internet exist, to make it marketable. The creative optimised core sits within technology to bring it to an audience.

Presumably there are limits to this, limits existing in any medium. In new media that may be a question of how the medium fits forms of marketing and creativity - which may be a question of keeping the core moving. And may be related to each instance of content.

So perhaps it comes back to marketing in the end. Or perhaps it makes for better content, for marketing is maybe really about optimising, so it is about making content that can fit marketing endeavors, without affecting the creative expressive nature of the content itself. And what the limits of this are, may be being expanded by the medium, fitting marketing and content in more optimised forms.

Thursday, February 12, 2015

Content Creation at the Core

Is it possible to imagine content that is both automated and creative. Let us consider that content is structured. How close to automation is structured content. Let us consider whether creative content can be structured. And if it can be, can it be structured in such a way that it has some reasonable state of automation.

These are pressing issues in Internet content creation, because it is desirable that content have an originality that is hard to see not coming from creative reasoning. Yet, there is a frequency and regularity required that may be hard to maintain for this kind of content.

What I find is that creative content emerges when it will. But it is possible to structure it by its very nature as blog content.

What helps is to have an analytical core driving it, so there is a fall back in descriptive narratives, something also to focus the content development around.

Yet some content, in this Site, content emanating from this main blog (this one) is not structured in such a way. Yet it has a structuring nonetheless. I wonder if this is a creative structuring, by the process of creative reasoning, over time.

I noted when writing away from the Internet that such a longer term structuring did take place. Is this the same thing. That to me is an interesting question. But unlike the analysis which seeks to look at core issues via questions, this blog seeks some kind of answer. So that seems to drive it, a questing for answers. Does this mean there is an answer in the way there may not be in markets, by their very nature. I think perhaps so, as the very nature of this blog is that it looks at something which is happening, and asks what it is. But there is an unanswered future element to it as well, as it is about something developing which may have a future life beyond what it is at present.

Is this not the case with markets as well. Well, here perhaps is the movement of future expectations to the present, so there is never an answer. But there is no final answer either for this blog, but markers along the way. So it is automated, by its own creation. Is this not the case for markets as well. A good question, but they are perhaps endlessly deconstructing their answers. So each week, one beings anew, but perhaps with some longer term narrative strand from certain regularities and their influence in futures. Or perhaps not. And indeed the idea has been that this kind of structure in markets comes and goes over time. So there is at least some kind of structuring from hanging onto this narrative, as it comes and goes, and dealing with what lies in between.