Saturday, February 28, 2015

Keeping the Core Moving

If one is making something for new media does it more naturally fit as a purely creative construct, devoid of marketing forms. It is my sense that the naturalistic form of new media constructs is to be driven by creative processes.

Why might I say this, because there is something about the freedom and scope of the medium, that enables such creativity. But one wants to markets one's content, if only to find an audience, the great promise of this medium that may be hard to fulfill.

It may be possible to naturalistically use the forms of the medium to try and fit one's creative content into marketable forms - the medium seems to fit both perhaps hard to combine forms, giving it strength as a marketing platform.

It is more than a development of sophisticated marketing, it is material which does not aim to capture the sensibilities of marketing, rather to be content which may be marketed. So to facilitate this, the various technologies of the Internet exist, to make it marketable. The creative optimised core sits within technology to bring it to an audience.

Presumably there are limits to this, limits existing in any medium. In new media that may be a question of how the medium fits forms of marketing and creativity - which may be a question of keeping the core moving. And may be related to each instance of content.

So perhaps it comes back to marketing in the end. Or perhaps it makes for better content, for marketing is maybe really about optimising, so it is about making content that can fit marketing endeavors, without affecting the creative expressive nature of the content itself. And what the limits of this are, may be being expanded by the medium, fitting marketing and content in more optimised forms.




Thursday, February 12, 2015

Content Creation at the Core

Is it possible to imagine content that is both automated and creative. Let us consider that content is structured. How close to automation is structured content. Let us consider whether creative content can be structured. And if it can be, can it be structured in such a way that it has some reasonable state of automation.

These are pressing issues in Internet content creation, because it is desirable that content have an originality that is hard to see not coming from creative reasoning. Yet, there is a frequency and regularity required that may be hard to maintain for this kind of content.

What I find is that creative content emerges when it will. But it is possible to structure it by its very nature as blog content.

What helps is to have an analytical core driving it, so there is a fall back in descriptive narratives, something also to focus the content development around.

Yet some content, in this Site, content emanating from this main blog (this one) is not structured in such a way. Yet it has a structuring nonetheless. I wonder if this is a creative structuring, by the process of creative reasoning, over time.

I noted when writing away from the Internet that such a longer term structuring did take place. Is this the same thing. That to me is an interesting question. But unlike the analysis which seeks to look at core issues via questions, this blog seeks some kind of answer. So that seems to drive it, a questing for answers. Does this mean there is an answer in the way there may not be in markets, by their very nature. I think perhaps so, as the very nature of this blog is that it looks at something which is happening, and asks what it is. But there is an unanswered future element to it as well, as it is about something developing which may have a future life beyond what it is at present.

Is this not the case with markets as well. Well, here perhaps is the movement of future expectations to the present, so there is never an answer. But there is no final answer either for this blog, but markers along the way. So it is automated, by its own creation. Is this not the case for markets as well. A good question, but they are perhaps endlessly deconstructing their answers. So each week, one beings anew, but perhaps with some longer term narrative strand from certain regularities and their influence in futures. Or perhaps not. And indeed the idea has been that this kind of structure in markets comes and goes over time. So there is at least some kind of structuring from hanging onto this narrative, as it comes and goes, and dealing with what lies in between.

Tuesday, December 30, 2014

New Writing and Content Marketing

In a future new media media, what kind of content may predominate ? It may be the case that content that is predicated on effect may predominate, or it may be the case that content may emerge which is predicated on that sense of diffuse effect which saturates the Internet. One may imagine that writing content for the sake of it, may be necessary in internet content, it may well produce quality content. But is it sufficient. The basis of the Internet is that it is not a drawer or a file in which work is written never to be seen. But it can in effect be so.

So we might consider that marketing is necessary, but how far is that marketing to affect the content. Well, perhaps the beauty of the Internet is that it can get very close to it, without affecting the content itself. How close, though, perhaps to the extent it hangs onto the words and meaning of it, pulling it towards an audience, but not to the extent that it changes the meaning of these words. But is this hanging something which may change the meaning. Not necessarily, if one lets the words find their place, to the extent this is possible, that is subtle and diffuse targeting relieves marketing.

But is it necessary to write content on the Internet with that intent that it should be read, a kind of structuring for it. It may be that that is naturally what one does. Thus one sidesteps the issue of writing creative content that cannot be sold. One tends to factor this in. So it does creates a different kind of content.

However the idea is to create a new kind of content; something which can find its home, when marketing tools are brought to it. So the change is not that content is written with an idea of marketing, rather that it can be marketed, it is close to marketing, without being marketing material. This is hopefully the age old problem of writing content that then needs to be edited to be sold, revisited.

But the revolutionary idea is that the content does not need to be changed, at all. One can write a blog post from the deep recesses of the mind, and have it find a home, it is a liberation for words. But what is the essential element to enable this when it is being written. It is perhaps the idea that the functional effect of the piece of writing is more to the forefront that it might be, enabling marketing of any kind to catch hold of it and send it on its way.

It this a bad thing, a degradation, well not necessarily. It is more a discipline, self imposed, rather than imposed later. What does it mean + what does it mean to do.

But can it create new content, which is inherently amenable to this voyage. Can it change the way words are strung together, can it change an idea of meaning, or an idea of art. It can possibly bring new textures to words and new ways to wrap meaning in them. This may imply that it is better to bring content from deep in the mind, those creative places where meaning emerges and perhaps better to do it online.

But it may be that this is too constricting, and that there needs to be a separation, keeping a barrier between literature and blog posts. It may indeed be necessary for something new to emerge.