Tuesday, October 7, 2014

The effect of new media in media

Consider the time factor in a new media effect. That is, is it better to have an immediate effect, or one which will tend to have a more drawn out effect. That is, the idea that an effect can be given a time factor.

It may be the case that any time factor is beyond the control of the creator of the item which is desired to have an effect. It may be due to what might be termed hard wired effects, namely things like the renown of the author in society out of new media, or al least rempoved from the mellieu of concern. But let us assume that even somebody of a such status, may want to have a less immediate effect.

Consider a more drawn out effect. Here, it is the case that the new media item, may be seen on a less immediate basis, but more than this, it may be that a less MSM status may enable an effect to be crafted within the item.

It is the case in new media, like anywhere else, that the weight of the creator of an item may subsume any effect the item may have. But it may be the case that in new media, there is an inherent enhancement of the effect of the item, over other media.

It may be that longer drawn out effects are more naturalistic to new media. So it may be the case that new media items can enhance even those of weighty status outside of new media (assuming here that status within new media per se is still in a formative stage).

But what of the case of those struggling to make it within new media itself. Well, here it may be desirable to produce something which makes use of a more drawn out effect, let it simmer as it were. And it may be that it is easier to do so in this case. That is, there is some inherant advantage to being in a medium at the time of its formation: with the onus to produce things which are more amenable to having a drawn out effect

Monday, September 15, 2014

New media growth: yes and yes

One interesting thing about new media, is that it has been possible to see it develop from the very beginning of its growth, in a few number of years. Is it the case that this kind of development is a generic kind of development.

Let us examine the nature of this development, which is a personal view on this. The first element is the emergence of a kind of syntax, namely the act of composing words. Next, is the development of a kind of enhanced syntax. It seems to be a feature of social media that this is a part of its expression. Indeed, it seems to be something that comes from the Internet itself. It is interesting to speculate perhaps about the nature of an intelligent framework for the Internet, that is intelligent AI powering it. Would it have a tendency towards a more meaning based expression.

In all events, one could perhaps see an infusion of content into new media as it was, that is some kind of creative original work, composed to some extent for itself, rather than to be something. Of course the core of a new media strategy is perhaps to find some kind of harmony between syntactical effects and meaning based effects. Whether that is possible or not is another matter, but it seems necessary.

Is new media a kind of extreme example of the cohesion of words and money (or can it be). Or is it something else. Is it a way towards something new, that is content placed closer to money, without cohering with it. That idea may be a motivating force to continue with new media content creation.

But if we ask if this is a generic kind of growth, we can ask is it the case that content needs to develop in such a way. That is, to get away from the issue of either making content for its sake with little rewards, or making content for rewards. Namely, expression has a problem and new media is a solution.

So what does placing content closer to money do to it. Does it inevitably make it like a strategy, or does it enhance it as content. Does it affect the structure of content in some way. Is this an issue with time, that is the extent to which content is developed in such a way. Just as a personal observation, the answer to both questions may be yes and yes.

Tuesday, August 12, 2014

Simplicity and complexity when sailing the (new media) sea

New media seems like a revolution in expression. But what would a media expression be like consequent on the development of new media. Let us consider that new media entirely takes over all media, or the reverse.

But perhaps one might consider that nothing ever really takes over from expression, that what happens is it influences it. But how, is the question. However new media is more than a technology, it seems like a technology of expression, in that great expansion of the meaning of technology that has happened with the Internet. The power of words and images, in the landscape of the Internet.

So as a technology of expression what is it. It is like, to me, something where the effect of the meaning of a statement is particularly contingent on the attitude of the reader. But can we find things which are more robust to this. Well, the use of types of images which are usually popular is one such approach. But so is perhaps the creation of original works (but maybe of a certain kind). One could see this as a new life for creative works, one also which fits into advertising as new media creations can be advertised as they are.

This is another interesting possible effect of new media on media. A simplification of media, with an increased freedom for complexity of the content itself. Not necessarily, but possibly.

So where does creative content fit into some kind of strategy. If one wants a strategy to do something, to have an effect, one might consider what is the strategy of creative content. That is one simplifies again because one might consider the strategy of such content is to exist, perhaps in some strong way, perhaps in some softer way. However one may need a strategy to prune that content.

But creative content does not carry a message, does not have an effect. Well, it does, but it may not be possible to control what this effect is. However note that one may not be able to control the effect of explicit messages, as noted above. So one simplifies again. It is like one trusts and enables the boat to sail the sea, but there has to be a sea for it to sail.

So what would the effect of this be on media. Well, might one consider the sea of new media exists sufficient to itself, at this stage (that is, consider new media comes from something different from media and this technology of expression has roots elsewhere). Its influences may depend on how media interfaces with it, rather.