Tuesday, December 30, 2014

New Writing and Content Marketing

In a future new media media, what kind of content may predominate ? It may be the case that content that is predicated on effect may predominate, or it may be the case that content may emerge which is predicated on that sense of diffuse effect which saturates the Internet. One may imagine that writing content for the sake of it, may be necessary in internet content, it may well produce quality content. But is it sufficient. The basis of the Internet is that it is not a drawer or a file in which work is written never to be seen. But it can in effect be so.

So we might consider that marketing is necessary, but how far is that marketing to affect the content. Well, perhaps the beauty of the Internet is that it can get very close to it, without affecting the content itself. How close, though, perhaps to the extent it hangs onto the words and meaning of it, pulling it towards an audience, but not to the extent that it changes the meaning of these words. But is this hanging something which may change the meaning. Not necessarily, if one lets the words find their place, to the extent this is possible, that is subtle and diffuse targeting relieves marketing.

But is it necessary to write content on the Internet with that intent that it should be read, a kind of structuring for it. It may be that that is naturally what one does. Thus one sidesteps the issue of writing creative content that cannot be sold. One tends to factor this in. So it does creates a different kind of content.

However the idea is to create a new kind of content; something which can find its home, when marketing tools are brought to it. So the change is not that content is written with an idea of marketing, rather that it can be marketed, it is close to marketing, without being marketing material. This is hopefully the age old problem of writing content that then needs to be edited to be sold, revisited.

But the revolutionary idea is that the content does not need to be changed, at all. One can write a blog post from the deep recesses of the mind, and have it find a home, it is a liberation for words. But what is the essential element to enable this when it is being written. It is perhaps the idea that the functional effect of the piece of writing is more to the forefront that it might be, enabling marketing of any kind to catch hold of it and send it on its way.

It this a bad thing, a degradation, well not necessarily. It is more a discipline, self imposed, rather than imposed later. What does it mean + what does it mean to do.

But can it create new content, which is inherently amenable to this voyage. Can it change the way words are strung together, can it change an idea of meaning, or an idea of art. It can possibly bring new textures to words and new ways to wrap meaning in them. This may imply that it is better to bring content from deep in the mind, those creative places where meaning emerges and perhaps better to do it online.

But it may be that this is too constricting, and that there needs to be a separation, keeping a barrier between literature and blog posts. It may indeed be necessary for something new to emerge.

Friday, November 28, 2014

Serendipitous targeting

In social media can we consider that a desired effect may be hard in this sense: that to make an effect then that which creates it needs to be far removed from it. That is, we consider that a new media creation, has a set of possible effects that can attract it. We can consider that these effects will tend to attract it. But the desired effect will come from that attraction taking place. But we consider that after this, the effect may then move towards the desired effect.

So we look for an effect that maintains the desired effect as it has a predictable or even unpredictable effect. That is, the new media creation needs to be such that it can still make an effect whilst having an effect that may be far removed from it. But does it need to be far removed from the desired effect. Yes, in the sense that to maintain its effect, this reduces the absorption of its capacity to have an effect, when it does have the initial effect.

Why not simply go for the initial effect. Because such a targeting will sink in a vast sea of items having such an effect. Indeed to have such an effect, it may be necessary not to target the item. So we have a kind of targeting making use of that serendipitous nature of new media, that may come from that way desired effects actually have other effects. But the question in this article, is, can that be made use of to find some kind of targeting, rather than relying on random effects. However it suggest that time is an important factor in this sense: the actual desired effect, if it happens, may take considerably longer than might be expected.

This differentiates new media creations from traditional media, as their effect is carefully specified and anticipated and immediate and limited in time by replacement. Is that part of the attraction of traditional media ? That is, one want that clarity and speed of content. Yet, does it not also point towards the power of new media, that is, it has a life of its own and a length of life that is undefined. That is, it gives new life to (new) forms of expression. Also if one tries to force new media into traditional forms, then it may be like forcing an immediate and possibly undesired effect to a new media creation and restraining the complex functional effects of new media.

Tuesday, October 7, 2014

The effect of new media in media

Consider the time factor in a new media effect. That is, is it better to have an immediate effect, or one which will tend to have a more drawn out effect. That is, the idea that an effect can be given a time factor.

It may be the case that any time factor is beyond the control of the creator of the item which is desired to have an effect. It may be due to what might be termed hard wired effects, namely things like the renown of the author in society out of new media, or al least rempoved from the mellieu of concern. But let us assume that even somebody of a such status, may want to have a less immediate effect.

Consider a more drawn out effect. Here, it is the case that the new media item, may be seen on a less immediate basis, but more than this, it may be that a less MSM status may enable an effect to be crafted within the item.

It is the case in new media, like anywhere else, that the weight of the creator of an item may subsume any effect the item may have. But it may be the case that in new media, there is an inherent enhancement of the effect of the item, over other media.

It may be that longer drawn out effects are more naturalistic to new media. So it may be the case that new media items can enhance even those of weighty status outside of new media (assuming here that status within new media per se is still in a formative stage).

But what of the case of those struggling to make it within new media itself. Well, here it may be desirable to produce something which makes use of a more drawn out effect, let it simmer as it were. And it may be that it is easier to do so in this case. That is, there is some inherant advantage to being in a medium at the time of its formation: with the onus to produce things which are more amenable to having a drawn out effect