Tuesday, August 12, 2014

Simplicity and complexity when sailing the (new media) sea

New media seems like a revolution in expression. But what would a media expression be like consequent on the development of new media. Let us consider that new media entirely takes over all media, or the reverse.

But perhaps one might consider that nothing ever really takes over from expression, that what happens is it influences it. But how, is the question. However new media is more than a technology, it seems like a technology of expression, in that great expansion of the meaning of technology that has happened with the Internet. The power of words and images, in the landscape of the Internet.

So as a technology of expression what is it. It is like, to me, something where the effect of the meaning of a statement is particularly contingent on the attitude of the reader. But can we find things which are more robust to this. Well, the use of types of images which are usually popular is one such approach. But so is perhaps the creation of original works (but maybe of a certain kind). One could see this as a new life for creative works, one also which fits into advertising as new media creations can be advertised as they are.

This is another interesting possible effect of new media on media. A simplification of media, with an increased freedom for complexity of the content itself. Not necessarily, but possibly.

So where does creative content fit into some kind of strategy. If one wants a strategy to do something, to have an effect, one might consider what is the strategy of creative content. That is one simplifies again because one might consider the strategy of such content is to exist, perhaps in some strong way, perhaps in some softer way. However one may need a strategy to prune that content.

But creative content does not carry a message, does not have an effect. Well, it does, but it may not be possible to control what this effect is. However note that one may not be able to control the effect of explicit messages, as noted above. So one simplifies again. It is like one trusts and enables the boat to sail the sea, but there has to be a sea for it to sail.

So what would the effect of this be on media. Well, might one consider the sea of new media exists sufficient to itself, at this stage (that is, consider new media comes from something different from media and this technology of expression has roots elsewhere). Its influences may depend on how media interfaces with it, rather.

Monday, July 7, 2014

Fragmented Stability on New Media

Consider inputs into various new media artifacts. Is it the case that an input or set of inputs changes a new media artifact. Might one want this to be the case, for an input to create something greater than the whole.

Is this what one wants inputs to do. That is, I want this artifact on such and such a network because it gives this change to it. Well, one might ask, what is the nature of such a change if it happens. We can consider this as a) the time such a change may linger for and b) the extent to which the artifact becomes something new.

But consider a traditional media output. Do we expect it to change because of where it is. Well, perhaps to some extent, as a book takes on a life of its own (but note, of its 'own'). But new media ? Here stories are central these days, but this is perhaps to push the product into life on the Internet.

But if the product itself is a new media story of some kind. That is, if the product is something like a traditional media output. Well, if we consider such outputs to be creative one might assume that the strength of their life, makes them resistant to any change, and allows for a long lingering.

But if it is a creative act within and from new media, does it take on characteristics of a less stable life. That is, is the creative act of new media something different, with a different kind of life from other media outputs.

One does perhaps have this sense of intemporality of any new act. As in: where is that stability of life from creative traditional media. But perhaps one accepts this and asks what is the advantage now of this difference.

Let us consider the advantage is malleability, the possibility of molding it to different forms. And ask is this better. One might consider variety here, that each form has a functional life, as well as an artistic or creative life. But might consider that both are likely to be short (the nature of new media). But one might consider there is a way to get some stability of life in this media.

Where might it be ? It might be in a sense of logic, a life on the structure of the Internet. That is logical artifacts, not as artifacts representing logic or science, but simply logic of time, that is: what, with a short life can live long ?

So instead of going with some kind of disposability, from the fact that we can dispose with such ease and it seems to be nature of things on the internet, we go for permanence, nesting in such fragments of stability as exist on the Internet.

Perhaps such islands exist in the quality of each network. So instead of changing an artifact per se, the network stabilizes them and changes them thus, to, if one might put it like this, their form hidden within new media fragmentation.

Well, perhaps, but it may be that the nature of such artifacts is as we have suggested to be like this, fragmented and impermanent. Is it the case that all outputs are like this. One might suggest they are, in effect. But what is new is that it is now potentially possible to stabilize them in a naturalized way. That is, new media is a structure such that artifact can find stability, but this may be dependent on the artifacts themselves.

Wednesday, June 4, 2014

New Media, Social Media and Content

Can we consider new media to float in some way on social media. That is, given the possibility of direction from its life within social media.

Consider a new media artifact created and developed away from social media. Well, consider a new media artifact developed in an interest graph. Will such an artifact fit into social media. Social media consists of many possibilities of connectivity, an interest graph perhaps less, but with possibly firmer connectivity.

An interest graph can perhaps focus a new media artifact. A social media network can perhaps widen it. So at some stage perhaps both an interest graph and a social media network can play an enhancing and complementary role in new media content. So this gives an approach to a rationale from when to interact with an interest graph and when to interact with a social media network.

One thing about an interest graph is a level of personal anonymity, that is, it is more about the idea. However a social network can have these attributes as well. But always one might suggest a social element which can make for a number of enhancements in new media content.

But what about both. That is new media content nesting within a social network and an interest graph. Because a network can be both, we might consider here the idea of networks which are biased more towards social and ones which are biased more towards interest graphs.

We consider an adaptive new media content which can nest in such a way. Can we consider that something developed in this way is such content. Or can we bring something from elsewhere and induce it into this content. That is perhaps a key question in new media, what do you do with new media developed content and how do you bring other content into it.

The question about new media floating on social media is one of: what does one do with it. That is social media provides that which it may lack, a significant audience. But the wonder of new media is the idea of targeting.

We can see this as floating the content towards a friendly shore. But an interest graph may auto target, at least in terms of interest. The social media element is interest for a variety of other reasons. Can we consider some content is more suited to this.

Perhaps. So it comes down to part of the content is socially responsive and part of it is interest responsive. Does this give a way of looking at bringing content into new media. That is, molding it post creation to something socially and interest responsive. Does this imply that native new media content has some advantage in this ecosystem.

Well can we consider that non native content can be made to float in this ecosystem. That is, that no adjustments need be made to the content. So it is a question of the interface between the content and new media (the idea of flotation).

So what is that, well something that structures the content within new media. And what is this structuring, bearing in mind we do not want to change the content. Perhaps it is simply an issue of content sensitive targeting.

But this may require a certain variety on a theme, to be effective. Interestingly this is that idea of a kind of native new media theme development in new media, touched on in the last post. It may be that transposition of content may have issues at a structuring level.

However, it may be that non new media content is simply going to be influenced and structured by new media, and will thus float into its nest, as it were. This may or may not happen, but whether it happens is probably just a function of the nature of the ways culture and technology develop.