Friday, November 28, 2014

Serendipitous targeting

In social media can we consider that a desired effect may be hard in this sense: that to make an effect then that which creates it needs to be far removed from it. That is, we consider that a new media creation, has a set of possible effects that can attract it. We can consider that these effects will tend to attract it. But the desired effect will come from that attraction taking place. But we consider that after this, the effect may then move towards the desired effect.

So we look for an effect that maintains the desired effect as it has a predictable or even unpredictable effect. That is, the new media creation needs to be such that it can still make an effect whilst having an effect that may be far removed from it. But does it need to be far removed from the desired effect. Yes, in the sense that to maintain its effect, this reduces the absorption of its capacity to have an effect, when it does have the initial effect.

Why not simply go for the initial effect. Because such a targeting will sink in a vast sea of items having such an effect. Indeed to have such an effect, it may be necessary not to target the item. So we have a kind of targeting making use of that serendipitous nature of new media, that may come from that way desired effects actually have other effects. But the question in this article, is, can that be made use of to find some kind of targeting, rather than relying on random effects. However it suggest that time is an important factor in this sense: the actual desired effect, if it happens, may take considerably longer than might be expected.

This differentiates new media creations from traditional media, as their effect is carefully specified and anticipated and immediate and limited in time by replacement. Is that part of the attraction of traditional media ? That is, one want that clarity and speed of content. Yet, does it not also point towards the power of new media, that is, it has a life of its own and a length of life that is undefined. That is, it gives new life to (new) forms of expression. Also if one tries to force new media into traditional forms, then it may be like forcing an immediate and possibly undesired effect to a new media creation and restraining the complex functional effects of new media.

Tuesday, October 7, 2014

The effect of new media in media

Consider the time factor in a new media effect. That is, is it better to have an immediate effect, or one which will tend to have a more drawn out effect. That is, the idea that an effect can be given a time factor.

It may be the case that any time factor is beyond the control of the creator of the item which is desired to have an effect. It may be due to what might be termed hard wired effects, namely things like the renown of the author in society out of new media, or al least rempoved from the mellieu of concern. But let us assume that even somebody of a such status, may want to have a less immediate effect.

Consider a more drawn out effect. Here, it is the case that the new media item, may be seen on a less immediate basis, but more than this, it may be that a less MSM status may enable an effect to be crafted within the item.

It is the case in new media, like anywhere else, that the weight of the creator of an item may subsume any effect the item may have. But it may be the case that in new media, there is an inherent enhancement of the effect of the item, over other media.

It may be that longer drawn out effects are more naturalistic to new media. So it may be the case that new media items can enhance even those of weighty status outside of new media (assuming here that status within new media per se is still in a formative stage).

But what of the case of those struggling to make it within new media itself. Well, here it may be desirable to produce something which makes use of a more drawn out effect, let it simmer as it were. And it may be that it is easier to do so in this case. That is, there is some inherant advantage to being in a medium at the time of its formation: with the onus to produce things which are more amenable to having a drawn out effect

Monday, September 15, 2014

New media growth: yes and yes

One interesting thing about new media, is that it has been possible to see it develop from the very beginning of its growth, in a few number of years. Is it the case that this kind of development is a generic kind of development.

Let us examine the nature of this development, which is a personal view on this. The first element is the emergence of a kind of syntax, namely the act of composing words. Next, is the development of a kind of enhanced syntax. It seems to be a feature of social media that this is a part of its expression. Indeed, it seems to be something that comes from the Internet itself. It is interesting to speculate perhaps about the nature of an intelligent framework for the Internet, that is intelligent AI powering it. Would it have a tendency towards a more meaning based expression.

In all events, one could perhaps see an infusion of content into new media as it was, that is some kind of creative original work, composed to some extent for itself, rather than to be something. Of course the core of a new media strategy is perhaps to find some kind of harmony between syntactical effects and meaning based effects. Whether that is possible or not is another matter, but it seems necessary.

Is new media a kind of extreme example of the cohesion of words and money (or can it be). Or is it something else. Is it a way towards something new, that is content placed closer to money, without cohering with it. That idea may be a motivating force to continue with new media content creation.

But if we ask if this is a generic kind of growth, we can ask is it the case that content needs to develop in such a way. That is, to get away from the issue of either making content for its sake with little rewards, or making content for rewards. Namely, expression has a problem and new media is a solution.

So what does placing content closer to money do to it. Does it inevitably make it like a strategy, or does it enhance it as content. Does it affect the structure of content in some way. Is this an issue with time, that is the extent to which content is developed in such a way. Just as a personal observation, the answer to both questions may be yes and yes.