Privacy Policy

Privacy Policy for

Privacy Policy for

This privacy policy document outlines the types of user information received and collected by (, the 'Site') and how it is used. A Cookie Policy for this Site may be consulted here: Cookie Policy. Data provided about third party policies is for information purposes only. The Site uses services from other companies which may collect user information, in these cases the privacy policy of these companies apply and this Site has no control over these policies. Please consult the policies on the relevant sites for these third party companies.

Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to this Site or other websites. Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.

These vendors include Google and services such as,, and ad companies serving ads on this Site.

The Site uses Google AdSense, which serves ads on this site. This is a link explaining how Google manages data in its ads products.

This site uses Sovrn, which serves ads on this site. has configured Sovrn not to serve personalised Sovrn ads to EEA countries or to eligible users in California.

The Site uses information from Google Analytics to analyse the performance of the site and also uses information gathered from companies serving ads on the site to analyse performance. This is not personally identifiable information.

The Site has enabled a Google Analytics Advertising Feature, namely Google Analytics Demographics and Interest Reports. This means that Google Analytics can collect data about the Site's traffic via Google Analytics cookies and anonymous identifiers in addition to data already collected by standard Google Analytics. Here is a link to Google's definitions of a cookie and other terms.

This site uses the Remarketing feature in Microsoft Advertising which means that individual end user tracking and data sharing with third parties for advertising and marketing purposes is occurring. Please see Microsoft Advertising Privacy and data policies and the Microsoft Advertising agreement for further details. The user can opt out of Interest Based Advertising using the links below under 'Manage and opt out of cookies' and can additionally find resources to opt out via Microsoft Online Advertising Privacy Statement.

The Site has enabled AdWords Remarketing. This is a feature available in AdWords which allows lists to be made of visitors to the Site, so that ads for the Site can later be targeted at these visitors, after they leave the Site, on sites across the Internet, where Google displays ads. It does not make use of personally identifiable information. It involves the use of the Google DoubleClick DART cookie, which records data such as a visit to the Site. Part (E) below discusses the DART cookie.

The Site has enabled AdWords Conversion Tracking. This enables AdWords to keep a track of what happens after an ad is clicked that directs visitors to the Site, to measure return on ad spend.

The Site uses Facebook Advertising's pixel for custom audiences. This means that Facebook can know if a visitor has visited this site, for the purposes of targeting an ad to the visitor at a later date via lists (known as remarketing).

The Site uses Facebook Advertising's pixel for conversion tracking. This allows actions taken after a Facebook ad is clicked on to be tracked so that return on ad spend can be measured. does not collect personally identifiable information

Ways third party companies may access user information include log files, cookies and web beacons (see below, Parts (A) through (E)).

Manage and opt out of cookies

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.

It is possible to opt out of interest based ads and the DoubleClick DART cookie through Google Ads Settings and Ads settings for mobile apps.

It is possible to opt out of some cookies through the Network Advertising Initiative opt-out of behavioral advertising.

Please note that it is possible to opt out of Google Analytics via this link: Google Analytics Opt Out.

It is possible to manage cookies used for online advertising via choices (US based) and Your online choices (EU based).

(A) Log Files makes use of the data from log files. The information inside the log files can include internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the Site, track user’s movement around the Site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

However does not directly collect such information or control its collection. It may be collected by various Google services, such as and Google Analytics, who show it as analytical data for, to analyse the performance of the Site by various metrics. anonymises IPs for Google Analytics (this is to prevent an unlikely but possible linking of data which could result in personal data being identified from IPs).

(B) External Links: may have links to external sites. When you click on these links, the privacy policies of these sites are in operation.

(C) Cookies and Web Beacons

Ads on the internet can aim to be targeted to the viewer. This can be based on the text of the site. However, ad companies may use programs called cookies which are placed in your browser. These can be used to make targeting more responsive to the visitor, that is, they extends the data used to target to data from the visitor. In the case of EEA countries and AdSense, non-personalised ads are configured to be served on, however in this case cookies are still used for purposes other than targeting personalised ads.

Cookies: these enable a two way communication channel between sites. They can thus be used to help target ads, based on data that might be accessible via the browser, as well as other uses.

Web beacons: these are programs embedded in web pages that can tell whether the page has been checked. does not directly control the use of cookies, however there are cookies placed from the Site. These are consequences of the use of a custom domain and the use of as a content management system by the Site in addition to the use by the Site of various services.

A First Party cookie set by this site as part of the functionality of Google Analytics is: _ga. Google Analytics helps track performance measurements for the site.

The ad companies serving ads on this Site make use of cookies and may make use of web beacons to target ads to the user.

(D) Third Party Ads and Targeting

Third party advertisers on this Site may use cookies and web beacons on Third party advertisers on this Site can include:

Currently ads are served via Google AdSense, the Amazon Affiliate Program and Sovrn and some of the other companies listed above. In general the other companies (and the Amazon Affiliate Program) have third party links or widgets on the site used for affiliate programs. As noted Sovrn is configured not to serve non-personalised ads to EEA countries and eligible users in California and additionally Amazon ads are configured not to serve personalised ads. has no access to or control over cookies used by third-party companies.

You should consult the respective privacy policies of these third-party companies for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. These can be found on the sites for each ad server. The visitor may also opt out of ssome third-party vendors’ uses of cookies for personalized advertising by visiting's privacy policy does not apply to, and we cannot control the activities of other advertisers or websites.

(E) The use of Google's DoubleClick DART (Dynamic Advertising Reporting & Targeting) Cookie

This is information about of the use of Google's Doubleclick DART Cookie, which is used to target ads on this Site.

- Google, as a third party ad server, uses cookies to serve ads on

- Google's use of the DART cookie enables it to serve ads to users based on their visit to and other sites on the Internet. Please read Google's Advertising Policy and Principles for more information.

- Users may obtain information about how to opt out of the use of the DART cookie and other targeting technologies by visiting Google's Advertising Policy and Principles.

- Any use of the DART cookie is subject to Google's Privacy Policy.

Changes to's privacy policy

Changes to this privacy policy will be noted on this webpage.